About
The marketing strategies that worked last year won’t carry you through 2026.

Are you overlooking channels (like calls, text, and voice agents) that your competitors are already optimizing for?
Is your marketing budget aligned with our new 2026 marketing reality?

☐ Reserve your spot for clear, data‑driven marketing strategies for January implementation.
Marketing In 2026 Can No Longer Be About Guessing
This year, you need to focus on refining, simplifying, and building the kind of operational confidence that scales.

In this webinar, Emily Popson, VP of Marketing at CallRail, will unpack the outdated assumptions and misaligned narratives holding marketers back, and translate them into modern, data-backed strategies you can immediately put to work.

You’ll Learn To:
-Drive more revenue by properly allocating marketing and advertising budgets.
-Leverage your target audiences’ actual words for more powerful ads & landing pages.
-Build stronger campaigns that truly meet your audience where they are.

Register now to get the clarity, frameworks, and real-world examples you need to walk into Q2 with data and accuracy.

☐ Can’t attend live? Register anyway, and we’ll send the recording directly to your inbox!
When
Wednesday, December 17, 2025 · 2:00 p.m. Eastern Time (US & Canada) (GMT -5:00)
Presenter
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Emily Popson
VP of Marketing
Emily Popson is the Vice President of Marketing at CallRail, where she leads demand generation, product and partner marketing, website optimization, customer marketing, content strategy, and creative. A former small business owner and award-winning B2B marketing leader, Emily is passionate about making great marketing — and meaningful growth — a reality for any business, no matter its size. She’s committed to giving businesses the insights, tools, and confidence they need to build high-performing programs that deliver lasting impact.
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