About
When it comes to creating high-revenue campaigns, the simple and easy won’t cut it anymore. You need a holistic, comprehensive approach.

Find out how we do it.

Join us for an exclusive panel discussion with our own experts, as we walk you through our successes promoting SaaS brands.

We’ll be sharing case studies you won’t get anywhere else, as we walk you through our process for driving revenue for our sponsors again and again.

Come prepared to learn expert tips for your own marketing efforts, so you can drive revenue in fresh new ways, just like us.

In this deep dive into our strategy, we’ll cover:
- The importance of the customer journey, and the keys to matching content to your ideal personas.
- How to achieve alignment across marketing and sales to close the lead with an effective journey.
- The ways to quantify your ROI from your marketing efforts. if you’re getting your ROI on efforts.

Our very own Heather Campbell and Jessica Cromwell will be joined by Ryann Hogan of CallRail, sharing what she’s seen from working with us, and the ways CallRail creates demand for their SaaS products.

If you’re a SaaS brand looking to create unique and successful customer journeys that turn into high ROI, you won’t want to miss this webinar.
Presenters
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Heather Campbell
Director of Marketing, Search Engine Journal
Heather has over 20 years of industry experience and is the Director of Marketing at Search Engine Journal. Having worked on numerous SEO and PPC campaigns, Heather has a great understanding of how search works alongside digital and offline campaigns. Heather has helped many organizations grow their online and lead generation sales through strong branding and consistency in communication.
At Search Engine Journal she is partnering with leading marketers to keep up-to-date on the search industry and digital marketing world and drive return from marketing opportunities. Heather believes community, consistency, and content are the heart of great marketing.
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Jessica Cromwell
VP of Sales, Search Engine Journal
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Ryann Hogan
Senior Manager, Demand Generation, CallRail
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