About
Want to boost efficiency, ROI, and lead gen in 2025?

Join for an insightful discussion designed for small business and agency marketers eager to transform their lead generation and conversion strategies.

Explore how to track and optimize the campaigns that drive your highest quality leads, and learn how to leverage Call Tracking and AI to boost efficiency, ROI, and convert those leads into long-term paying customers.

You'll discover:
- How to track the source of your leads effectively.
- Techniques for optimizing your marketing budget and improving ROI.
- How to automate the follow-up process, coach your sales team, and ensure every lead is properly handled.

With Zac Elbel and a special CallRail agency partner guest, we’ll explore how to close more deals faster, avoiding missed opportunities. We’ll also give you real-world success stories illustrating the transformative impacts of these tactics and tools to foster growth.
Properly handling your abundance of qualified leads is crucial. Let us show you how, with strategies to enhance the customer experience.

Be sure to join us LIVE to participate in the Q&A following the presentation!

Can’t make it that day? No worries. Register and we’ll send you a recording afterwards.
Presenters
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Zac Elbel
Senior Product Marketing Manager, CallRail
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Loren Baker
Founder, Search Engine Journal
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
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Stephanie Olive
Senior Director of Customer Experience, SMB Team
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