About
It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition.

So how can you ensure you’re maximizing ROI on your ad spend?

Let us help.

Join our live panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. You’ll hear the ways to craft compelling product listings using Google Merchant Center Next, strategically bid on keywords, and leverage audience targeting to reach the right customers at the right time.

We’ll show you:
- How to reduce costs while maximizing ROI using the entire Google Ads ecosystem.
- The ways to target new shoppers with keyword bidding while maintaining engagement with your current audience.
- How to set up Google Shopping feeds flawlessly with Google Merchant Center Next.

In this engaging session, Bryan Butler, Joshua Young, and Ben Riggle will unpack the ways to create powerful product listings and measure your success using best-in-class metrics.
If you’re an eCommerce brand or retailer using Google Shopping Ads, you won’t want to miss this discussion.

Be sure to show up live to ask the panel your questions in a Q&A after the panel!

Not sure you can make it? No problem. Save your seat and we’ll send you a recording afterwards.
Presenters
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Loren Baker
Founder, Search Engine Journal
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
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Ben Riggle
Managing Director, North America, Channable
Ben leads Channable’s expansion into North America. With 20 years in the marketing and tech industry, he’s helped organizations navigate through the dramatically changing landscape of online marketing, commerce, and social media. Prior to Channable, Ben helped build the North American team that transformed Talkwalker from an unknown company in North America into an industry leader in Social Listening by helping organizations democratize social data at scale. Similarly at Intent Media, he was instrumental in building the team that scaled the company into the largest travel ad network in EMEA.
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Bryan Butler
VP of Sales and Marketing, Searchlogic & CEO, SmarTech
Bryan Butler is the VP of Sales Marketing at Searchlogic and CEO/Co-Founder of SmarTech, bringing over 15 years of experience in digital advertising and technology solutions. Located in Las Vegas, Nevada, Bryan has a proven track record in driving revenue growth through innovative sales and marketing strategies. His expertise includes leading high-performing teams, developing effective campaigns using SEO, SEM, and emerging digital channels, and leveraging data-driven insights to optimize business outcomes. Bryan's commitment to excellence and his strategic approach to leadership have established him as a results-oriented leader in the industry.
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Joshua Young
Director of E-commerce and Marketing, Mezlan
Joshua Young is the Director of E-commerce and Marketing at Mezlan, leveraging 8 years of dedicated service and a journey from a stock boy to a pivotal managerial role. With a robust background in Shopify website development and brand marketing, Josh has spearheaded numerous successful online ventures. His expertise spans from crafting compelling e-commerce platforms to orchestrating effective marketing campaigns across various brands. Based on his tenure and multifaceted skill set, Josh is recognized as a driving force behind Mezlan's digital presence and brand growth.
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