About
Looking for ways to optimize your customer journey and drive more conversions?

Want to learn how to turn interested prospects into paying customers?

By mapping out each stage of your sales funnel, you can identify opportunities to refine your content strategy and convert more leads.

Join this webinar and discover how to create relevant and valuable content suited to each stage along the customer journey.

Key Takeaways:
Defining the market landscape.
Creating the journey derived from data science.
Calculating the content gap.
Creating a content plan based on prioritization.

In this session, Wayne Cichanski, Vice President of Search and Site Experience at iQuanti, and Jill Perlberg, Vice President and Head of Content Strategy and Client Experience Marketing at Northwestern Mutual, discuss ways to master the customer journey and move prospects from interest to action.

Register now and start meeting your potential customers wherever they are, with the information they need.

Can’t make the live webinar? Sign up anyway, and we'll send you the on-demand version after the event.
Presenters
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Wayne Cichanski
Vice President of Search & Site Experience, iQuanti
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Jill Perlberg
VP, Head of Content Strategy & Client Experience Marketing, Northwestern Mutual
Jill Perlberg is the VP, Head of Client Experience Marketing leading Content Marketing, Client Marketing and Client Communications at Northwestern Mutual. She is a trusted executive who connects strategy to impact through bottom line financial results.

With more than 24 years of marketing, digital product and CX experience, Jill has worked on several valuable projects, including establishing the company’s client experience vision and strategy, creating an enterprise task force on deepening client relationships and leading the integrated plan and launch for the company’s first 360-degree brand campaign, Spend Your Life Living.

Programs under Jill’s leadership have driven 100% growth in SEO SOV, 300% increase in leads from content programs, 40% growth in mobile app digital adoption and usage and over $60M in incremental sales in client marketing.
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