How to Make Paid Social Work for Lead Generation

Are your paid social campaigns generating the results you want?

B2B (and specifically SaaS) brands may not be able to depend on demand alone. You have to help generate that interest efficiently and effectively to drive qualified leads and positive ROI.

Paid social on LinkedIn and Facebook can help you reach your B2B audience, but it takes skill and finesse to run successful campaigns.

In this SEJ Sponsored webinar you will discover a better approach to paid social for SaaS brands.

During this SEJ Webinar, you will learn:

A scalable paid social approach to generating qualified leads for B2B companies that you can put to work for your brand right away.

How to overcome uniquely B2B challenges in driving leads through paid social channels.

How to use social technology such as Clearbit X and LinkedIn conversation ads to drive qualified leads.

It’s no secret that a strong hook can get leads in the marketing funnel. We’ll explain how incentivization and giving some of your marketing budget to your prospects can drive sales. Curious to see what that looks like?

Join us as Garret Mehrguth, CEO at Directive Consulting, shares how to unlock paid social to drive revenue and turn qualified leads into customers.