About
From AI Overviews to Agentic Search, learn the plays that protect visibility and drive growth.

AI-powered experiences and the growing influence of social proof are rewriting how consumers search, evaluate, and choose brands.

For enterprise marketers with multi-location footprints, this shift raises critical questions:
How resilient is your visibility?
Are you meeting customers where their decisions actually begin?

Join us as DAC’s shares their custom study into the changing SERP features, including AI Mode, Maps Packs, and evolving local intent. This team will break down how enterprise-to-local strategies can keep you ahead.

You’ll walk away with actionable insights for strengthening visibility and unite your brand with customers no matter where they are.

Whether you’re leading digital strategy for hundreds of locations or shaping the next phase of customer experience, this webinar will help you protect visibility and drive growth.

What You’ll Learn:
- AI Overviews vs. Maps Packs: Why they’re triggered by different queries, why they rarely overlap, and how to optimize for local intent.
- Generational discovery shifts: How consumers are finding local brands and why distributed content footprints are key.

The rise of agentic search: What’s next for local search operations, and how to prepare for it now.
Presenters
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Robert Cooney
VP- Client Strategy, DAC
Robert is the VP of Client Strategy at DAC where he drives growth for great brands through thoughtful strategy and storytelling, transforming customer experiences, making media investments work harder, and harnessing the power of data. He draws on over 20 years of experience building and leading teams to solve multidiscipline business problems.
Kyle Harris, Director -Local Optimization, DAC
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Kyle Harris
Director -Local Optimization, DAC
Kyle Harris is a Director of Local Optimization at DAC, where he leads initiatives in local presence management, SEO, and reputation optimization for enterprise brands across the globe. With extensive experience developing and executing data-driven strategies, Kyle specializes in helping multi-location businesses maximize visibility, engagement, and conversions in an increasingly AI-driven search landscape. At DAC, Kyle has played a key role in guiding Fortune 500 clients through complex digital transformations, delivering measurable results in listings management, local search optimization, and performance marketing. He has also spearheaded thought leadership on emerging platforms showcasing DAC’s commitment to innovation and relentless program optimization. A frequent contributor to industry discussions, Kyle is passionate about bridging technology and strategy, helping brands not just adapt but thrive in the evolving world of search and Local SEO.
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Loren Baker
Founder, Search Engine Journal
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
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