About
AI search is driving the biggest shift in consumer behavior in 20+ years.
Many teams are now chasing AI search visibility, but few know what the data truly means for their business or how to act on it.

That leaves SEOs, digital leaders, and executives with one pressing question: 
“What’s our AI search opportunity?”
In this webinar, join Mark Traphagen, VP of Product Marketing and Training at seoClarity, and Tania German, VP of Marketing at seoClarity, as they:
Unpack the AI data.
Explain the state of search right now (+ what’s coming fast),
Give you the executive-level playbook you need to lead your org through this change successfully.

You’ll walk away with clarity on:
-Why consumer discovery is changing so rapidly.
-How visibility becomes revenue with Instant Checkout in ChatGPT.
-What Google’s AI Overviews (seen in 30% of searches) and AI Mode mean for your visibility
-Tactics to improve mentions, citations, and brand visibility on AI search engines

Need to confidently answer “what’s our strategy?” This session gives you a clear, data-backed measurement framework to solidify your AI Search strategy for the new year.
Presenters
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Mark Traphagen
VP of Product Marketing and Training
An influencer and community builder in the SEO industry, he dove into online marketing about 20 years ago and is now a sought-after speaker at conferences and a featured writer for major online publications such as the Moz Blog, Search Engine Land, Marketing Land, and a VIP Columnist for Search Engine Journal.
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Tania German
VP of Marketing
A marketing leader with 20+ years of experience driving content and SEO-led growth for SaaS, retail, and eCommerce brands. At seoClarity, she leads the marketing strategy behind the company’s 8+ year organic and paid growth track record and is driving the team's approach for the AI-driven search landscape.
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