About
Reviews are make-or-break trust signals on SERPs.

Is AI changing the way people write, trust, and act on reviews?

What review response frameworks actually drive loyalty and higher ROI (instead of just damage control)?

☐ Get your proven playbook to turn reviews + AI into measurable gains in visibility, conversions, & more.

Consumers are now scanning for credibility, evaluating how businesses respond, and increasingly, letting AI decide which brands to trust.

Our August 2025 study of 1,000+ U.S. consumers revealed exactly how people evaluate authenticity, decide when to leave feedback, and choose which businesses to support. This session translates those findings into agency-ready frameworks for proving ROI, protecting reputation, and strengthening client retention.

Turn Reviews Into SEO Wins That Boost Rankings, Visibility & Conversions, Even With AI Agents

You’ll walk away with playbooks to prove the business impact of reviews and frameworks to position your agency as an AI-chosen leader.

You’ll Learn:
-How trust signals like recency, authenticity, and response style influence rankings and conversions.
-Where consumers are reading, leaving, and acting on reviews (Google, social media & beyond).
-Proven frameworks for responding to reviews that build credibility, mitigate risks, and increase loyalty.

☐ Register now for the most up-to-date, research-backed tactics to leverage reviews as strategic growth drivers.

☐ Can’t make it live? Sign up anyway and we’ll send you the on-demand recording!
When
Wednesday, November 5, 2025 · 12:00 p.m. Eastern Time (US & Canada) (GMT -5:00)
Presenters
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Michael Yules
CEO
Michael Yules is the Chief Executive Officer of GatherUp, where he leads the company’s mission to help agencies and multi-location brands build, manage, and defend their online reputation. With more than 15 years of experience in SaaS and digital marketing, Michael specializes in scaling growth-focused teams and creating technology that delivers measurable client outcomes. Under his leadership, GatherUp continues to evolve as a trusted partner for agencies, equipping them with the tools and insights to prove ROI, strengthen customer trust, and stay ahead in a fast-changing local search landscape.
M
Matt Saeger
Vice President of Customer Experience
Matt Saeger is the Vice President of Customer Experience at GatherUp, where he leads the customer success and support teams with a focus on driving value, retention, and growth. With over a decade of experience in SaaS-based customer success, he’s passionate about building high-performing teams and creating scalable, customer-centric processes. Matt frequently shares his expertise at GatherUp events and webinars, helping agencies and businesses turn reviews and feedback into actionable insights that strengthen reputation and drive engagement.
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