About
These SEO & Generative Engine Optimization (GEO) Tactics will include:
How to show up in AI Search.
Ways to increase AIO brand links.
Proven SEO & GEO workflows you can steal.

☐ Grab a spot in this webinar, now.

Wish you could control what LLMs are generating about your brand?
If you're not part of their training data or grounding sources, your brand might be invisible.
AI search is rewriting the rulebook. Tools like ChatGPT, Gemini, and Claude are rapidly becoming the new gatekeepers of information. They’re answering questions directly, without sending users to your site.

☐ Learn how to make sure you’re the one getting cited.

In this tactical session, we’ll introduce you to Generative Engine Optimization (GEO): the art and science of getting cited, linked, and quoted by large language models. You’ll learn how to influence both foundational models and retrieval-based grounding, and how you can influence both.

You’ll learn why traditional SEO tactics still matter, how query fanout shapes which documents are selected, and what makes content truly quotable.

You’ll learn:
- How to potentially influence LLM foundational model training.
- How to appear in LLM answers that are RAG/grounding/search-based.
- Strategies, tactics, and a few cheap/dirty tricks to get cited and recommended by LLMs.

☐ For SEOs, content strategists & marketing leaders.

Expect actionable tactics, examples from real GEO workflows and a glimpse into emerging protocols like MCP, A2A, and llms.txt.

Whether you're a founder, SEO lead, or content strategist, this session will help you stay ahead and visible.

☐ Can’t attend live? Register anyway, and we’ll send you the recording!
When
Wednesday, August 6, 2025 · 12:00 p.m. Eastern Time (US & Canada) (GMT -4:00)
Presenters
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Malte Landwehr
CMO, Peec AI
Malte Landwehr is the CMO at Peec AI, a leading AI search analytics solution. Before joining Peec, he was VP SEO at idealo, one of Europe’s largest price comparison platforms. Malte previously served as VP Product at Searchmetrics and has over 15 years of experience in SEO and Product Management. He has founded an SEO agency, conducted research on social networks, and built one of Germany’s 50 largest blogs. Malte frequently speaks at industry events and writes about the future of search, LLMs, and marketing in the AI-first era.
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Loren Baker
Founder, Search Engine Journal
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
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