About
Getting found in AI search is only the start. Your 2027 SEO strategy also needs to turn that attention into customers.

This free, three-session event brings together the SEJ newsroom and industry experts to decide which changes deserve investment and how to measure their business impact. We're talking about:

- Which AI search tactics earned citations in 2026, and what to change for 2027
- Which 2027 marketing predictions deserve action
- How to connect AI visibility to conversions and report its business impact

You'll leave with clear AI search priorities for 2027.
When
Wednesday, December 9, 2026 · 12:00 p.m. Eastern Time (US & Canada) (GMT -5:00)
Agenda
  • What's Hot, What's Not: AI Search in 2026 and What to Change for 2027
  • 2027 Marketing Predictions: What Brands Expect and How to Prepare
  • Turning Search Attention Into Customers
Presenters
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Heather Campbell
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Katie Morton
Editor-in-Chief, Search Engine Journal
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Loren Baker
Founder, Search Engine Journal
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Matt G. Southern
Senior News Writer, Search Engine Journal
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