About
Why are you paying high CPCs, even when there’s no competition?

If you’re running branded paid search campaigns, there’s a good chance you’re bidding against yourself. It’s a hidden flaw inside Google Ads that quietly drains budgets across industries, and most advertisers don’t even know it’s happening.

☐ Join us for a data-backed session where we break down how to detect, diagnose, and eliminate unnecessary branded ad spend.

Is Your Brand Paying the Google Tax?

In this live session, BrandPilot AI’s Jenn Paterson and John Beresford will walk you through what they call “The Uncontested Paid Search Problem” and how to stop it before it eats your budget alive.

You’ll learn:
Why your CPCs are inflated even in the absence of consistent competition.
What the Uncontested Paid Search Problem is, and how to detect it.
The scale of impact on your budget.
Tactical strategies to fix waste and reclaim performance.

☐ Can’t attend live? Register anyway and we’ll send you the full recording after the event.
When
Thursday, July 17, 2025 · 2:00 p.m. Eastern Time (US & Canada) (GMT -4:00)
Presenters
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John Beresford
Chief Revenue Officer, BrandPilot AI
John’s career has been dedicated to the Art + Science of sales, where he now helps technology companies accelerate their revenue strategy while developing world-class sales organizations in the process.
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Jenn Patterson
Sr. Client Partner, BrandPilot AI
Sales Management, Business Development and Digital Marketing Client Partner with over 11 years of experience driving revenue growth and enhancing brand presence. Areas of refined expertise include search & social advertising strategy.
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