About
AI search is here. Traffic is down. Visibility is vanishing. The old SEO playbook? Outdated.
And many marketers are bracing for more organic traffic loss over the coming years.
With more journeys starting in AI, the dominance of traditional search tactics are in question.

So… what should marketers do now?

☐ In this exclusive session, you’ll learn about the new SEO playbook for AI. Join Zoe Hawkins and Jeff Coyle from Siteimprove as they walk you through:
Why enterprise SEO is more important than ever across an expanding mix of AI channels

How to build trust and credibility over chasing keyword volume

What to expect from high-intent, low-volume traffic patterns

Tips to prep your content for AI search engines while keeping it authentic and human

The tools and frameworks for content intelligence and predictive marketing

☐ Plus: We’ll walk through some early best practices, from re-examining your page structure to understanding how crawlers still shape visibility.

Who should attend? CMOs, SEO professionals, and digital marketing leaders looking to stay agile in an AI-driven world and future-proof their marketing plans.

☐ Can’t attend live? Register anyway and we’ll send the recording straight to your inbox.
Presenters
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Jeff Coyle
MarketMuse Co-founder & Head of Strategy, Siteimprove
Jeff is an AI content marketing expert with more than 25 years’ experience in the search industry. Before founding MarketMuse in 2015, he was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. Jeff frequently speaks at content marketing conferences including: ContentTECH, Marketing AI Conference, Content Marketing World, LavaCon, Content Marketing Conference and more. He earned a bachelor’s degree in computer science from the Georgia Institute of Technology.
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Zoe Hawkins
Director, Content Marketing & Integrated Campaigns, Sumo Logic
Zoe Hawkins is a former video game and tech journalist turned content marketer. She has over a decade of professional experience turning technical understanding into fluent communication. Working with a range of B2B tech companies, Zoe has helped create value across marketing and strategy. She also serves as co-lead for Sumo Logic’s sustainability-focused ERG, the Planeteers. When not working, Zoe is usually absorbed in speculative fiction – video games, books, or streaming media. She’s a mom to two cats and a grade-school-aged daughter, living with her husband in perpetually sunny Arizona.
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James McCormick
Senior Research Director, Digital Experience, IDC
James McCormick leads IDC's worldwide research on persuasive content and digital experience technologies with a focus on content production and management, and the dynamic delivery of digital experiences. With over 20 years of expertise in digital experience, data, and AI technologies, James helps vendors and buyers to navigate the evolving market dynamics of experience optimization, content and video platforms. His research illuminates trends in digital delivery and accessibility and tracks the latest advancements in AI (including GenAI), governance, and the broader digital ecosystem, ensuring that organizations are well-equipped to thrive in the ever-changing digital experience arena.
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Linh Ho
Siteimprove Moderator
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