This is your technical SEO and AI readiness checklist for 2027.

Watch Loren Baker, founder of Search Engine Journal, audit a real website live. He'll show how he finds what's holding a site back in Google and AI search, and how he decides what to fix first.

The scary reality is this: a page that looks complete to a human visitor might come through blank to Google and AI assistants. A server setting or an old rule can turn away crawlers you don't want to block.

A technical audit can turn up dozens of issues, and most teams have the budget and developer time to fix only a handful.

In this session, you'll watch an experienced auditor work through a real site from first check to final priority list. You'll leave knowing which problems deserve your next dollar of dev time.

What You'll Be Able to Do After the Session

- Ensure site visibility: See the difference between what your visitors see and what search engines and AI crawlers receive from your server
- Know what to ignore: Separate issues that cost you rankings, traffic or leads from ones that only look bad in an audit tool
- Learn expert audit tips and tricks: Discover the core technical and AI readiness checks you need
- What to fix first: How to rank issues by business impact so your 2027 budget and dev time go where they pay off

Register to see the most common problems we're finding across websites, plus fixes you can hand straight to your team so your site doesn't end up on this list.

Submit your website when you register and it could be one of the sites Loren audits live.