Google is folding Local Services Ads into Performance Max, starting with a small group of U.S. advertisers this month.

What should you verify before your account migrates?
Will your cost per lead rise when manual bidding ends?
How much control will you actually keep inside Performance Max?

Get the LSA-to-PMax migration checklist before your account moves.
Audit Your Local Services Ads Before They Move Into Performance Max

Join us as Meagan McLoughlin, Director of Product Marketing at CallRail, walks through the before-and-after audit checklist her team built to help advertisers and agencies keep full visibility into campaign performance as LSAs move into Google Ads.

You’ll leave with a verify-before, verify-after checklist for migration day, plus an agency playbook for managing a staggered rollout across client accounts.

You'll learn:
- Which checks protect your account data before and after migration, from downloading historical reports to validating daily budgets and bid strategies.
- Where your cost per lead could shift inside PMax, as daily budgets, campaign-level Target CPA, and the new Lead Manager inbox change pay-per-lead mechanics.
- The Agency Playbook for keeping client accounts profitable, as budgets and bidding reset on staggered migration timelines through 2027.

The ads, placements, and pay-per-lead model are not going away, but the way campaigns are managed, measured, and optimized is changing.

And, while your ads will look the same to the people searching for your business, behind the scenes the rules are changing. Register now to learn how to protect your data, validate your setup, and stay in control as LSAs move into Google Ads.

Can’t make it live? Register, and we’ll send you the recording so you can watch on your schedule.