Transform Your Search Strategy For The AI Era

In this half-day online AI search conference, you’ll learn how marketing leaders are adapting SEO, content, and measurable strategies for AI-driven search experiences.

- Stay Ahead Of Today’s AI Search Changes
Get the latest SEO & AI search news and research-backed breakdown of how AI results are changing search behavior, in this quarter.

- Track The Right AI Search KPIs
Walk away with the finalized KPI framework that marketing leaders will use going forward. Learn to match the exact marketing metrics essential for measuring visibility, performance, and ROI in AI-driven search.

- Turn Search Metrics Into Search Actions
Gain proven ways to connect KPIs directly to the SEO, GEO, and AEO work that drives discoverability in AI-first SERPs.

- Gain An Executive-Approved AI Search Strategy
Leave with an executive-ready strategy you can apply immediately across content, reporting, and growth planning.

Agenda

Each of the 3 sessions builds on the last, giving you everything you need to stay visible, measurable, and competitive in SEO & AI Search, right now.

- What’s Hot, What’s Not: AI Search Changes In Q1 2026 (12:00 pm - 12:40 pm ET)

Hear directly from the SEJ newsroom and industry-leading analysts who track AI search changes daily as they help define what visibility means next. This session takes into account recent Google announcements, news, and data to give you clear guidance on what to do next.

- KPIs & Metrics That Matter for AI Search Success (1:00 pm - 1:40 pm ET)

Emily Popson brings her attribution expertise to the table, revealing her definitive KPI playbook for AI search. After this session, you’ll know exactly what to track, what to ignore, and how to prove impact as the AI search rules change.

- Why Answer Engines Should Be On Every CMO’s Strategic Agenda (2:00 pm - 3:00 pm ET)

Special Guest Forrester’s Nikhil Lai gives you a clear, CMO-level roadmap for staying visible as AI reshapes search, including how to respond when traffic drops, where to invest next, and how to lead your organization’s digital marketing strategy in 2026.

Who Should Attend?

Marketing Directors, VPs & CMOs

Get boardroom-ready AI search strategy insights you can bring directly into planning, budgeting, and 2026 growth decisions.

- SEO & Content Strategy Leaders
Learn clear priorities for staying visible in AI-driven SERPs, answer engines, and the next evolution of organic discovery.

- Demand Gen & Performance Marketing Teams
Get the measurement framework and KPI clarity you need to prove impact, defend performance, and report results with confidence.

- Brands Experiencing Organic Traffic Declines
Take home a practical roadmap for stabilizing traffic, recovering visibility, and reducing reliance on unpredictable rankings.

- Experienced Marketers at Established Companies
Level up your AI search expertise with advanced frameworks for answer engine visibility, content adaptation, and the next generation of SEO strategy beyond rankings.

- Marketing & SEO Agencies
Leave with relevant strategies for navigating AI-first search disruption across markets and channels.

Speakers

Hear directly from the SEJ news & editorial teams plus industry-leading analysts and experts shaping the future of AI-driven search visibility.