About
Local search doesn’t start with a click anymore. AI assistants, Maps, and search engines now decide which businesses to trust and recommend, often before a customer ever visits your site.

This free, three-session event covers what has changed and the impact it has on your traffic and revenue. We’re talking about:

- Which reviews and reputation signals AI weighs most
- How to spot which channels and AI platforms are actually driving leads
- Tactics to build local pages that AI can read, trust, and cite

You’ll leave with a clear, prioritized plan for showing up where your customers are already looking.
Agenda
  • Get Found First: Local Visibility Signals & Priority Tactics
  • From AI Search to the Sale: Turning Local Discovery Into Customers
  • Build to Be Found: Local Pages & Websites that Win in Search
Presenters
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Jonathan Berthold
VP Revenue, Moz
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Kevin Chen
VP of Business Development, Moz
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Sean McCrohan
VP of Technology, CallRail
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Steve Wiideman
CEO, Wiideman Consulting Group
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Darren Shaw
Founder & President, Whitespark
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Russ Jeffery
Director of Product Strategy
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Loren Baker
Founder, Search Engine Journal
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Heather Campbell
VP Sales & Marketing, Search Engine Journal
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Katie Morton
Editor-in-Chief, Search Engine Journal
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