About
Join our own team as we give away the trade secrets of running a successful webinar!

Want to launch a webinar program but aren't sure where to start?

Running webinars but not seeing the lead gen results you expected?

What does it actually take to build a webinar program that fills your pipeline, not just your calendar?

☐ Get the system we have mastered to deliver 350K+ leads across 300+ successful webinars — register free.

SEJ's Proven Playbook: Build a Webinar Program that has Generated Over 350k Quality Leads

Join our own Heather Campbell and Jennifer McDonald as they share the framework they've refined across 300+ successful webinars to help you build a program that generates qualified leads consistently.

You’ll learn our full webinar playbook:
- Topic & Audience Strategy
How to use data trends to select the right topic, align your content and copy to your audience, and time your promotion to match how different segments actually register.

- Webinar Format & Content
The specific format we follow to deliver genuine thought leadership, and why that distinction drives better registrant quality than a sales-led approach.

- Live Engagement & Lead Scoring
How to keep your audience engaged during the session and score leads in real time based on actual human interactions, not just attendance.

- Post-Event Nurture
How to run a follow-up sequence that converts both attendees and no-shows into a qualified pipeline over time.

Register now to get an actionable, experience-backed playbook for launching a webinar program that pays for itself fast.

☐ Can't make it live? Register, and we'll send you the recording so you can watch on your schedule.
When
Thursday, April 23, 2026 · 12:00 p.m. Eastern Time (US & Canada) (GMT -4:00)
Presenters
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Heather Campbell
Director of Marketing
Heather has over 20 years of industry experience and is the Director of Marketing at Search Engine Journal. Having worked on numerous SEO and PPC campaigns, Heather has a great understanding of how search works alongside digital and offline campaigns. Heather has helped many organizations grow their online and lead generation sales through strong branding and consistency in communication.
At Search Engine Journal she is partnering with leading marketers to keep up-to-date on the search industry and digital marketing world and drive return from marketing opportunities. Heather believes community, consistency, and content are the heart of great marketing.
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Jennifer McDonald
Senior Marketing Manager, Search Engine Journal
Jennifer McDonald is the Client Success Manager at Search Engine Journal. With 11 years of experience in human-centric digital marketing, Jennifer has helped countless businesses take a holistic approach to their marketing strategies. Ecommerce brands, insurance companies, mortgage companies, home builders, and government agencies have seen growth with her sales and marketing strategies. Now, she’s thrilled to share her expertise with you.
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