About
ChatGPT is creating new opportunities for brands to reach customers, through both organic visibility and advertising. How should marketers think about each?

Save Your Seat: Learn how to balance the new ChatGPT Ads with your GEO strategy.

Leave this AI search webinar knowing how to maximize your presence on ChatGPT & other LLMs. You’ll hear from the experts on how to gauge where your time should go on the GEO side and where your budget should go on the paid side.

You'll learn:

  • What it takes to run ChatGPT Ads today, straight from the team building the ads product at OpenAI.

  • How to approach organic visibility in ChatGPT, starting with how it crawls and interprets your pages to build the answer.

  • Where ads now appear and where GEO stays top priority, and how each can contribute to a broader AI marketing strategy.

  • How ChatGPT Ads differ from paid search, and why OpenAI treats this as a new channel rather than another search buy.


Join us as Patrick Algrim, VP of GEO, and Ashish Jacob, GEO Search Manager, both at Go Fish Digital, work through the organic side of AI visibility, joined by Abhilash Edathil, Head of SMB Monetization at OpenAI, on ChatGPT Ads.

Register now for a practical roundtable on AI visibility, built for anyone deciding where their next hour and next dollar should go.
When
Tuesday, September 22, 2026 · 2:00 p.m. Eastern Time (US & Canada) (GMT -4:00)
Presenters
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Abhilash Edathil
Head of SMB Marketing, OpenAI
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Ashish Jacob
GEO Search Manager, Go Fish
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Patrick Algrim
VP of Generative Engine Optimization, Go Fish Digital
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Loren Baker
Founder & Owner, Search Engine Journal
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