Brands now have two paths to visibility in ChatGPT: paid exposure through ads and earned visibility through organic answers, mentions, and citations. But treating them as separate strategies can leave critical gaps in how buyers discover and evaluate your brand.

Join OpenAI, Go Fish Digital, and Search Engine Journal for this practical session with OpenAI and Go Fish Digital on how paid and organic AI visibility complement each other, what marketing leaders should prioritize, and how to measure whether your brand is truly being seen and chosen in ChatGPT.

You'll learn:
- What it takes to qualify for ChatGPT Ads, and what separately earns your brand a citation in the same AI answer.

- Where competitors are being cited or recommended instead, including how to read brand mentions in

- ChatGPT and find the prompts a competitor owns.
When to invest in ChatGPT Ads versus GEO, and when an integrated approach beats committing to either one.

You'll leave with a way to audit where ChatGPT places your brand today, and a rule for deciding which visibility to buy and which to earn.