Join us! 60 minutes live with SEJ for a Lead Gen Mastermind

Webinars are a great way to drive warm, engaged leads. So, we interviewed marketers running webinar programs right now. Every single one said some version of the same thing:

“I’d run more webinars, but the prep work is brutal and the leads we get don’t convert.”

SEJ has run 300+ webinars and generated 350,000+ leads with a lean team. Now, on April 23, we’re opening our full playbook… The exact system we use, step by step, with time built in for your questions.

Does this feel familiar?

Your registrations look decent, but attendance is sliding and you’re not sure why.
You put 4–8 weeks into one webinar and get a single use out of it.
Your follow-up email goes out. Silence.
Leadership wants proof webinars drive pipeline, and you’re not sure how to show it.
You’re figuring most of this out on your own, without a playbook or benchmark for what “good” even looks like.
Your webinar itself isn’t the problem. You’re just missing the system that makes it work.

This session is meant to show you how you can have a fully successful, lead generating webinar program, even if you’re a lean team. We get it, we are too.

300+ Webinars Run • 350,000+ Leads Generated • Lean team. No agency. No shortcuts.

Join This Session & Walk Away With

The full intent-focused webinar system we’ve refined across 300+ sessions.

How to choose topics that attract the right ICP – not just anyone with an email address. We’ll show you the data-driven title formula that dramatically increases both registration quality and volume.
Lead scoring in real time – using live engagement signals during the session, so your sales team knows exactly who to call first when the webinar ends.
A post-event nurture sequence that actually works – separate paths for attendees, no-shows, and breakout room participants, timed for the 24-hour window that matters most.
How to turn one webinar into weeks of content – the repurposing framework that turns your recording into clips, SEO content, nurture emails, and social assets without burning out your team.
Why This Isn’t Just Any Webinar

This isn’t 60 minutes talking about what’s possible. It’s the actual SEJ webinar team walking you through exactly how we do it. The same system that drives 1,200+ registrants per session (with some topping 3,000 to 5,000) run by a lean team of two or three people.

We just spent two weeks interviewing marketers running webinar programs to find out where programs actually break down. We’re building this session around what we heard.

Heather Campbell and Jennifer McDonald will be there live, walking through every step and taking your questions directly.