Webinar: From Invisible to Cited: The 3-Part GEO Strategy That Put Freshpet in AI Overviews by Search Engine Journal

From Invisible to Cited: The 3-Part GEO Strategy That Put Freshpet in AI Overviews

About

When a buyer asks AI what to choose, the answer names two or three brands and skips the rest. Freshpet is one of them; the steps they took to earn AI's trust work for any brand. Now, you'll learn the credibility signals Freshpet built to get cited by name in AI answers, and the same checks a team of any size can run to find its own gaps.

You'll learn to:
- Build the signals behind Freshpet's AI citations
- Find your AI visibility gaps like Freshpet
- Turn AI citations into market share

When

Thursday, August 20, 2026 · 2:00 p.m. Eastern Time (US & Canada) (GMT -4:00)

Presenters

Brittni Ratliff

Vice President

Brittni has eleven years of experience in digital and content marketing with deep expertise in generative engine optimization and how AI is reshaping search. She specializes in high level strategy development and helps marketing and business leaders identify the right digital marketing tactics, including how to stay visible as search shifts toward AI, to achieve their biggest goals. She is known for being organized, responsive, and focused on making sure strategy turns into action.

Outside of work, she can be found lifting weights, wrangling her toddler and infant twins, and finding creative ways to benefit from her husband's latest hobbies, from bourbon and latte-making to woodworking.

Cosima Compton

Director of SEO & GEO Communications

Cosima is Intero Digital's expert on translating SEO and GEO into plain language, keeping our internal experts and our client partners aligned. As AI reshapes how people search, she helps clients understand what generative engine optimization and AI visibility actually mean for their business, and turns technical strategy into clear direction they can get behind.

She works closely with Intero's SEO/GEO strategist and account management teams to make sure that emerging information about modern search gets communicated well. Clients rely on her to bridge the technical and the practical without losing either.
Cosima brings deep agency experience across industries, working with industry-leading client partners such as Freshpet and Global Industrial. Before agency life, she led production and copyediting for North American marketing at luxury furniture maker Walter Knoll.

Steven Elwell

Senior Director of Digital Marketing

Steven Elwell is Senior Director of Digital Marketing at Freshpet, and he's the kind of marketer who shows up with a data strategy and leaves with a 22% conversion lift. He's spent the better part of a decade scaling digital marketing from the ground up at Freshpet, shaping platforms and strategy end-to-end. Before that, he shaped social and content strategy at VML and 360i for brands like Coca-Cola, Toyota, and H&R Block.

He knows how national brands operate and how to make digital actually move the needle. More recently, he's been at the center of one of the biggest shifts in search visibility: he took Freshpet from zero to 645 AI Overview appearances in a quarter, and turned that into 46% of their referral traffic. He's seen the playbook work at scale. He gets what it takes to win when the rules of search visibility change.