Defending Market Share in the AI Era: Inside Freshpet's Trust Playbook
About
There's a new gatekeeper deciding whether your brand reaches your customer: AI. When someone asks which brand to buy, you're either the answer or you're invisible. Freshpet pulls back the curtain on how they earned AI's trust in a category where getting it wrong isn't an option.
What you'll learn:
- Which credibility signals AI systems weigh
- Why brand reputation doesn't automatically carry over to AI
- How to close the gaps that cost you share
When
Thursday, August 20, 2026 · 2:00 p.m.
Eastern Time (US & Canada) (GMT -4:00)
Presenter
Loren Baker
Founder, Search Engine Journal
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